Have you ever wondered if a custom stand up pouch could make your product look better and stay fresher? If you sell coffee, tea, spices, supplements, or beauty refills, the quick answer is: yes. Seriously — they do more than look nice.
We make packaging for brands that care. We also know what slows buyers down. So here are the real reasons to consider pouches, and some basic, no-nonsense tips for filling them.
What are stand-up pouches good for?
A food grade stand up pouch stands up because of a bottom gusset. That little fold does a lot of work. It helps the bag stay on the shelf. It makes the bag stable during filling. Simple, but clever.
Brands use pouches for many things:
Snacks and dried foods. They keep crumbs in the bag. No mess.
Coffee. Coffee loses taste fast if exposed to air. A good zipper pouch for coffee helps lock aroma in. Also, pouches are lighter and cheaper to ship.
Loose leaf tea. Leaves are delicate. Pouches protect them and look premium at the same time.
Supplements and powders. People want clean labels and airtight seals. Pouches do that.
Beauty refills. Handy and small. Great for refills and for brands that want to look eco-friendly.
Household powders and pet treats. Strong enough, but light. That’s the magic.
If you want to see different shapes and styles, check our stand-up pouch product page and the style options here.
Why brands pick flexible pouches
Save space when shipping.
Lower costs for transport.
Big printing area for visuals.
Work well for small batches. Yes, even startups!
You can make them food-safe and durable. Like a true barrier pouch.
Want to see coffee-specific designs? We have a whole section on custom coffee packaging. For beauty refill ideas, check our beauty pouch examples.
Filling tips that actually help
Filling pouches isn’t hard. You just need a simple routine. Here’s what our teams do every day.
Open the bag and press the bottom so the gusset pops out. Now it stands.
Use a scoop or funnel. Don’t try to pour a powder with your hands unless you like cleaning.
Let the sides expand naturally as you fill. They will. That’s normal.
Fill to about three-quarters. Not full to the brim. Leave room to seal.
Seal with a heat sealer or a good machine. Then add a resealable zipper if you want repeat use. A resealable zipper pouch is great for customers who don’t finish a pack in one go.
Quick tip:
for coffee, use a pouch with a degassing valve or choose a barrier pouch that blocks oxygen. This keeps flavor longer. Really — your customers will taste the difference.
Design and printing — keep it practical
You can go wild with art, but remember two things: clarity and brand fit. Use a large clear product name, and add one small hero visual. Customers decide in seconds on the shelf and online. Also, digital print lets you test small runs. A custom printed pouch is perfect for seasonal blends or limited editions. Try a special label for holiday coffee. It sells.
If you need help with design and production planning, we can walk you through options and costs. We do both short and large runs, from prototype to full production. Our bulk packaging pouches are ready when you scale up.